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You may have read our post on what travellers look for when they travel , and wondered "well what services should I provide?". Although it may sound odd, travellers do put up with a lot in order to obtain a nice vacation. There is the entire hassle of air travel, visa approvals, communiting, language, day-night shift, and enivronmental changes. It's a lot for anyone to deal with in a short amount of time, and despite what most businesses promise, it is rarely a smooth processes. That is why we repeatedly stress on the importance of smooth service, whatever that service might be. Regardless of what a traveller does, they expect it to be worth the hassle it took to get to their destination. They paid for a vacation.  As a service providers, travel and tourism business have to uphold their promises to their customers. Whatever you advertise better be available for the traveller. For example, if a luxury hotel is advertising clean beds with a Jacuzzi in the walk-in bathroom...

The bane of many travel and tourism businesses. What does my customer want?? In today's world where too many options lead to high expectations, it can seem impossible to satisfy the needs of any customer.  As travellers, customers tned to seek out opportunities that enact some difference in their usual life. Something that appeals to their personality and budget. This can take the form of exploring, food, and activities that promote fun and bring happiness. Some travellers seek out opportunities to gain more information through sightseeing, learning new cultures and languages, meeting people, going to heritage sites, basking in art, history, and architecture. And finally, some travellers just want some peace and quiet where they can kick back and relax. For each traveller, the bottom line is a good experience for a good value.  A good value doesn't always mean the cheapest option, but rather that the package matches their needs, preferences, and travel style - and it always he...

  With rising expectations, it is important for businesses to build and maintain trust in customers. Every industry must have trust, and the tourism industry is no different - especially when offering a service that is, mostly, discretionary, or where price competition has surged. Trust can make or break the reputation of any business, especially since social media becomes an easy place for people to gather and rant. Social media can amplify negative voices and spread it like wildfire. The consequence is that every negative experience can reach out and tarnish not only the business's reputation, but also the trust between loyal customers and partner businesses.  As a brand, building trust requires a strong focus on one’s business values, coupled with a high regard for the customers’ feelings and beliefs. Being empathetic and mindful of the impact any interaction with a potential customer has, goes a long way to build brand trust. The last thing you would want is for your busi...