What do Travellers look for when they Travel?

The bane of many travel and tourism businesses. What does my customer want?? In today's world where too many options lead to high expectations, it can seem impossible to satisfy the needs of any customer. 

As travellers, customers tned to seek out opportunities that enact some difference in their usual life. Something that appeals to their personality and budget. This can take the form of exploring, food, and activities that promote fun and bring happiness. Some travellers seek out opportunities to gain more information through sightseeing, learning new cultures and languages, meeting people, going to heritage sites, basking in art, history, and architecture. And finally, some travellers just want some peace and quiet where they can kick back and relax. For each traveller, the bottom line is a good experience for a good value. 

A good value doesn't always mean the cheapest option, but rather that the package matches their needs, preferences, and travel style - and it always helps when there are perks and amenities - for a fair price. This might seem impossible to achieve, but travellers are not what they used to be. Many travellers are aware travellers. They are more aware of supporting local business, and desire to see a place from the streets. The sounds, smell, sights, atmosphere, and daily grinds of the locals are attractive which is why many travellers are ready to  take public transportation, eat at local eateries, walk, go to parks, shop at local markets, and hang out at local pubs or cafes. Basically, the last thing a tourist wants to feel is that they are a tourist.

 
Below are a list of what travellers look for when choosing a destination:
•    Ease and cost of transportation to/from destination
•    Average weather for the time period
•    Availability of lodging
•    Variety of attractions
•    Free attractions
•    Special events coinciding with travel dates (festivals, fairs etc)
•    Museums, especially living history museums
•    Recommended restaurants
•    Quirky/offbeat attractions (Atlas Obscura and Roadside country are excellent resources for this)
•    Groupon/Living Social deals or other discounts.
•    Low cost or free visa
•    Low-cost flight to get at destination
•    Low cost of living and affordable accommodation.
•    Safety. Avoid dangerous parts of city, country and the world.

Some travellers for small novelties, ordinary things that are new for them. Many travellers are also looking for ways to learn about themselves and improve. What they see, learn, and fee affect how they continue their life after their vacation is over.