Skip to main content

Posts

Can you get to develop your brand at marketplaces like amazon, eBay or Alibaba and why you should use Webstore™ over ecommerce platforms like shopify, WiX, and Square?

Ecommerce business is an electronic commerce where transactions happens electronically by selling and buying goods, merchandize, commodities, supplies and many more items as well as digital services. As per Stats Canada, retail e-commerce sales reached a record $3.9 billion in May 2023, which is nearly 10 percent of total world wide sales and it is continuing to grow.  Now, in choosing to sell via a marketplace, small business owners often forfeit their right to be identified as a brand. One should not forget that brand is the most essential part when customers make buying decisions. Customers always remember store brands and they refer your store brand to others. Unfortunately, you cannot develop a brand when you sell at already established marketplaces. It means, after several months of your marketing efforts you will be back to ground zero level because all the time you were promoting marketplace brand and not yours.  With Webstore™ you can easily start developing your bran...
Recent posts

What Services are Travellers looking for?

You may have read our post on what travellers look for when they travel , and wondered "well what services should I provide?". Although it may sound odd, travellers do put up with a lot in order to obtain a nice vacation. There is the entire hassle of air travel, visa approvals, communiting, language, day-night shift, and enivronmental changes. It's a lot for anyone to deal with in a short amount of time, and despite what most businesses promise, it is rarely a smooth processes. That is why we repeatedly stress on the importance of smooth service, whatever that service might be. Regardless of what a traveller does, they expect it to be worth the hassle it took to get to their destination. They paid for a vacation.  As a service providers, travel and tourism business have to uphold their promises to their customers. Whatever you advertise better be available for the traveller. For example, if a luxury hotel is advertising clean beds with a Jacuzzi in the walk-in bathroom...

What do Travellers look for when they Travel?

The bane of many travel and tourism businesses. What does my customer want?? In today's world where too many options lead to high expectations, it can seem impossible to satisfy the needs of any customer.  As travellers, customers tned to seek out opportunities that enact some difference in their usual life. Something that appeals to their personality and budget. This can take the form of exploring, food, and activities that promote fun and bring happiness. Some travellers seek out opportunities to gain more information through sightseeing, learning new cultures and languages, meeting people, going to heritage sites, basking in art, history, and architecture. And finally, some travellers just want some peace and quiet where they can kick back and relax. For each traveller, the bottom line is a good experience for a good value.  A good value doesn't always mean the cheapest option, but rather that the package matches their needs, preferences, and travel style - and it always he...

Maintain Traveller Trust

  With rising expectations, it is important for businesses to build and maintain trust in customers. Every industry must have trust, and the tourism industry is no different - especially when offering a service that is, mostly, discretionary, or where price competition has surged. Trust can make or break the reputation of any business, especially since social media becomes an easy place for people to gather and rant. Social media can amplify negative voices and spread it like wildfire. The consequence is that every negative experience can reach out and tarnish not only the business's reputation, but also the trust between loyal customers and partner businesses.  As a brand, building trust requires a strong focus on one’s business values, coupled with a high regard for the customers’ feelings and beliefs. Being empathetic and mindful of the impact any interaction with a potential customer has, goes a long way to build brand trust. The last thing you would want is for your busi...