4 Tips for every Travel Business

Now that the world is coming out of COVID-19 and looking to travel again, travel industries must gear up and be ready to take on the challenge. Every travel business is seeking to restore the economical impact of COVID-19, making each business seeking new avenues for increasing sales. Despite COVID-19, among other factors, new tour operators, travel agencies, and OTAs are popping up!

It can frustrating at times to make your mark in the corporate atmosphere. Competition is rife and just as you figure out one strategy, something else fails or takes off.

During such a time, it is important to keep yourself and your business grounded in its original purpose. Here are 4 tips to help you.

Highlight the benefit of your product/service: Remember, the customer is ultimately looking to create memories, and good experiences are key to positive memories. It is not enough to just list what products/services your business offers. You must emphasize how the customer will benefit (i.e. gain a positive experience) from this product/service. In return, your customer will provide free publicity by sharing their memories.

Engage on social media: Most companies on social media forget the social aspect of social media. Pictures and promos spark interest and show that the business is active, but it can also alienate customers. Engaging with the customer by answering questions, or having live Q&As, or encouraging responses via prompt questions (ex. what's the best experience you've every had on vacation?) get people talking on your platform. The increased productivity helps you because your business gains free publicity.

Package travel components into unique travel bundles and multi-day tours: If your business is made up of multiple products/services, it can be beneficial to create packages that detail what a customer will do/experience over a period of days. It helps you because you can design specific packages that fit your business theme, purpose, and budget. It helps the customer because they can see a simplified layout and plan. It is easier to choose between packages vs. a list of products/services.

Extend your B2B network: When you have a good number of businesses partnered up with yours, it helps create a seamless system. The customer benefits from a unique, stress-free vacation. Your business benefits because you are able to offer a competitive edge, and, in the event a product/service is unavailable, you are able to accommodate to the loss and recover a lot quicker than business that are dependent on a small number of businesses.

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